I know that by now you already know how big of a Taylor Swift fan I am and I always get excited whenever I get to share to you some news about her and her latest collaborations!

And yes, it’s for Keds! I know what you’re thinking, Taylor Swift + Keds = Perfect Combination right? I couldn’t agree more!

KEDS® ANNOUNCES MULTI-YEAR PARTNERSHIP WITH TAYLOR SWIFT

First-ever Footwear Partnership for Six-time Grammy Winner

Keds®, the iconic American lifestyle brand established in 1916, announces a multi-year partnership with six-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift.  Keds® has aligned with Swift, one of the most talented performers on the planet, because she embodies the Keds® spirit, style and sensibility.

“I’m so excited to be partnering with Keds,” said Swift. “I’ve been a fan of Keds® for years because they have two of my favorite elements of great style – they’re classic and effortless.” As part of the partnership, limited edition red Champions - the most iconic Keds® sneaker style will be launched in December, commemorating the release of Swift’s latest album, Red.

“Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something,” said Keds® Brand President Rick Blackshaw. “Keds® resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”

Swift will be featured in Keds® multimedia campaign, which aims to encourage young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest.

“The Keds® team has amazing plans for the brand in 2013,” said Gregg Ribatt, President & CEO, Performance & Lifestyle Group which includes

Keds.  “We’re thrilled that Taylor is a part of this exciting time.”

Keds is available in the following store/retail outlets:

• Keds Concept Store at Robinsons Magnolia
• HideOut at Greenbelt 5
• Complex Lifestyle Store at Eastwood Mall, Alabang Town Center, Festival Mall and Ayala Center Cebu
• All Shoe Salon outlets
• Major Department Stores

For more information: Keds Philippines Facebook Page | KedsPH on Twitter

(Source: yourfashioninspiration)

Stressed from everything you’ve done this week? Need a break from all the hustle and bustle of work? Wanna breathe, relax, TAKE IT EASY and just have fun? If you do, here’s some good news for you!

UP Junior Marketing Association and Keds Philippines bring you: “Take It Easy with Keds”, an exciting outdoor picnic of food, drinks, hyped with a splash of fun and games that’ll keep you wanting more! Come and join the fun at Bonifacio Global City, Taguig on October 20, 2012, Saturday with a program showcasing the latest trendy and preppy Keds looks, the new Keds Ambassadors known as the Kids for Keds, as well as celebrity guestings, and a whole lotta freebies from Keds. 

Take It Easy with Keds is the UP JMA Strategic Marketing Team’s event for this semester. It holds as a picnic-carnival coachella style of event that will showcase the Everyday’s-a-Saturday feel of Keds shoes. The events is proposed to be set during the day in an outdoor environment, where people can relax, breathe, take a break from work, and purely have fun with the booths and games set for them. 

The picnic scene isn’t just like any other picnic in that gaming, food and drink booths will surround the area, a program to showcase Keds products and endorsers (fashion show, Kids for Keds from the three chosen colleges, Keds ambassadors) will be hosted, hopefully by celebrities, who will be sited at the event. Take it Easy with Keds is meant to promote Keds’ Everyday’s-a-Saturday feel to its main target market, mainly college students, and everyone else who wants to take a break from all the hustle and bustle of work by TAKING IT EASY. Stop doing what you need to do. Start doing what you want to do. ‘Cos it’s time to take it easy with Keds.

It’s time to breathe. It’s time to relax. It’s time to have fun! It’s time to Take it Easy with Keds. See you there!

For more information about Keds Philippines: Facebook | Twitter

(Source: yourfashioninspiration)

Introducing Funky Flair Crocs for the Rainy Season!

When the rain starts to pour, and you’re unprepared for the season, there is only one clamor– I should’ve worn the right shoes! Because there is nothing worse than your most delicate pair drenched in water and streaked with mud.

We may be in a tropical country, but in this side of the globe, sunshine and rainy days always come as a surprise, and we can’t be left unguarded. So what’s Crocs’ take on this? Wear the right pair of shoes that can keep you dry in wet weather.

The fickle weather won’t keep you from staying sassy in style; so let these funky new Crocs save the day. The world’s comfiest shoe brand has definitely gone beyond its most popular clogs line. Welcome the latest sneakers, rain boots, and ballet flats that can withstand the wet season.

Come waterproof with the Rainfloe Boots (Php 4495). Not only are these rain boots lightweight, thanks to the Croslite™ material, but they’re also easy to pull on and take off. It’s also equipped with rubber outsole pods for traction on slippery surface. Did we also mention they warm your feet?

Similarly, the little ones shouldn’t mind the rain at all, especially when they’re geared up in the Kid’s Handle It Rain Boots (2900). They’re extra lightweight, non-slip, and come in fun colors that can go with any playful outfit.

For the loyal sneaker addicts, get that casual getup fix with the Hover Slip-on Denim (Php3535) and the Hover Lace-up sneakers (Php2900) . It’s easy to achieve that laid-back vibe when you’re assured of comfort and breathability from this pair, not to mention water-free.

But if offbeat is your take on style, the Crocsweld Hover Sneaker (Php4250) and Crocsweld Hover Slip (Php4250) on are a sure hit. They may look like the classics, but they’ll surely take your fashion statement a notch higher while providing the same lightweight and breathability.

The ballet flats, of course, are still eye candy, and the Carlisa Mini Wedge (Php 3590) will give you the desired height so you won’t have to worry about wet roads. It’s also easy to wear sunshine in its candy-like colors. You can also go for animal print with the Carlisa Giraffe (Php 3655), while other go-to rainy flats are the Crosmesh Hover Skimmer and the Crosmesh Ballet Flat (Php 2900), which give your feet a snug fit and a cozy feel once you slip on these pairs. 

Be prepared for rainy days, and enjoy the delight they bring with a pair of Crocs. They’re colorful, functional, and easy to maintain - exactly what we need during a downpour. There are a lot of shoes out there, but Crocs has made its mark of bringing profound comfort and functionality to everyone’s feet. Plus, every shoe is made extra lightweight, a special touch that can only be found in a Crocs store near you.

Who would’ve thought that rainy days shoes can be this stylish? Well, that’s what Crocs is all about Comfort and Style. So don’t wonder!

How do you like Crocs Rainy Day Shoes Collection?

(Source: yourfashioninspiration)

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Great shoes with great deals! Happy Shopping!

(Source: yourfashioninspiration)

I know all of us love our shoes, they just make our outfit complete or more they can easily turn an outfit from a casual look to a classy one. It’s like our outfit’s style for the day depends on the shoes we’re wearing, right? And for on-the-go girls out there like me, it’s really a breathe of fresh air when I’m wearing comfortable shoes. Especially that I love wearing heels and wedges, I always see to it to bring flats with me every time because I know at the end of the day my feet will beg me for them. And lately, I’ve been discovering shoes brands that offers comfy and stylish shoes! Just the thing I need!

At long last it seems that the prayers of the young and hip shoe-aholics have been answered. Something sassy, trendy, and comfy has just stepped into the scene… Comfit.

Finally, a brand with a wide range of fashionable footwear that is low on the price tag but high on style takes a big step in the metro. Proud of its chic designs, Comfit mainly prides itself with shoes that put women’s feet at ease. For the brand, comfort is essential and should never be forgone just for aesthetics.

With that in mind, Comfit assures every Filipina that all footwear is properly measured to provide a perfect fit. Not only does the brand make sure that fit is consistent, Comfit also incorporates additional design techniques that guarantee utmost comfort and quality – from extra insole padding, non-slip outer soles, soft and durable upper material, and smooth stitching. That is why Comfit is the only brand that addresses common foot problems, such as wide and flat footedness, bunions, and bruised taluses. Now that’s fashion and function!

Stepping up their game, this season Comfit stays true to its thrust of bringing a myriad of styles for every kind of woman at the comfort of their soles. From everyday ladylike flats, gender-bending loafers and brogues, to towering ferocious pumps, Comfit has every woman’s shoe desires covered.

A Bowtie Affair

Any perfect gift would come wrapped in a ribbon. In this case, the perfect casual shoes come topped with ribbon bows in a variety of shapes and sizes. Channel your New Girl persona ala Zooey Deschanel with this ultra-femme fashion statement.

Floral Fixation

Whoever said florals are only for summer must have been only kidding. Beaming with multihued bright colors, Comfit’s floral fixation can turn any look from drab to fab. Now that is something one would want all year long. From a range of embellishments and prints, florals will surely make any woman bloom with style and confidence.

Bohemian Rhapsody

With the Filipinas’ affinity for the impeccable effortless look, the bohemian aesthetic never goes out of style. This being the case, Comfit updates the boho-chic trend with eye-popping Aztec prints, pastel-colored weaves, and handcrafted knit leather and jute. It goes without saying that this is ideal for ladies who just want to look easy, breezy, and beautiful.

Nautical Nirvana

With more rainy days ahead, the nautical design makes a splashing comeback. Stripes are reinvented with a twist of new colors. Wedged platforms are accented with jute rope soles and statement floral and bowtie ornaments for the ideal Caribbean appeal.

Androgynous Diva

Gone are the days when women can’t fill in men’s shoes – both literally and figuratively. For the fashion-forward and confident modern day diva who isn’t afraid to break fashion stereotypes, oxfords, tasseled loafers, and brogues make a bold statement. Nothing spells sexier than how a woman can carry menswear without abandoning her female charm.

Urban Glamazon

As the modern goddess would say, “the higher the heels the closer to god.” One can never have too many platforms and pumps. Who can resist new designs when heels are constantly reinvented and given new twists? This season Comfit offers a refreshing take on high heels with pastel color blocking, thick-heeled platforms, and warrior-inspired wedges. When heels are this fierce, who wouldn’t agree that height is indeed might?

Gorgeous shoes for your gorgeous feet! These designs are from the Comfit Holiday 2012 Collection. What is your favorite pair? Mine is the Bohemian Rhapsody with the very stylish Aztec Prints! Actually, I want all! I mean, who can resist these lovely pairs? :)

Shop Comfit Shoes at these stores:

3/F The Block at SM City North EDSA (tel no: 02 921 8230)

50th Avenue, East Wing, 3/F Robinsons Galleria (tel no: 0927 974 7673)

All Michael Antonio stores at:

o 2/F The Annex at SM City North EDSA (tel no: 02 355 3081)

o 3/F Newport Mall, Resorts World Manila (tel no: 02 846 8128)

o 2/F Power Plant Mall, Archaeology Section (tel no: 02 846 9850)

o 3/F Trinoma (in front of Topshop) (tel no: 02 919 4768)

o 1/F Harbor Point Mall, Subic Bay (cellphone: 0916 240 6098)

Keep Updated with Comfit: Facebook | Twitter | Website | Tumblr | Instagram

(Source: yourfashioninspiration)

(Source: yourfashioninspiration)